Congratulations Billy!

Innovative Fitness would like to congratulate, Billy Burke, on his new position on our sales team. Billy has been creating results and relationships in the fitness industry since 1997 after graduating Penn State. His experiences owning and operating health clubs relates real-world experiences as well. We wish Billy all the best in his new position.Innovative FItness Employee

Jeremy Hartnett, Parkwood Place Condominiums

Gym looks amazing... the guys today did a fantastic job setting up, as well as removing the old equipment.

Had a couple owners stop by and they were impressed.

Thanks for everything with this, big visible investment in our community we have needed for a long time.

Jeremy Hartnett, Parkwood Place Condominiums

Maiden Police Department

Officer Tracey Ledford just called to let us know how great Matt was from the beginning and how helpful he was through the whole process.

He also stated that Mikie and Nathan were great as well and how they worked diligently to complete the installation in a professional manner.  He also said that Mikie & Nathan were so good that he felt they deserved a raise or something.

Officer Tracey Ledford, Maiden Police Department 

Intenza Escalate 550Ce2 Stairclimber Receives Red Dot Award for Product Design

Cologne, Germany, 11 April, 2018-- Premium fitness equipment brand Intenza Fitness announced today that the Escalate 550Ce2 Stairclimber has been awarded The Red Dot Award: Product Design 2018.

An international product design and communication design prize, The Red Dot Design Award is bestowed annually upon the best products, with prizes awarded in the categories of product design, design agencies, and design concepts. In 2018, designers and manufacturers from 59 countries submitted more than 6,300 objects to the competition. With judging criteria that includes innovation, functionality, quality, ergonomics and durability, the Red Dot panel of experts award the internationally recognised seal of quality only to products that exemplify exceptional design.

Setting a new standard, the Escalate 550 Ce2 redefines the stairclimber product category through its Smart StepHeight™ value proposition by offering the broadest range of users from fitness enthusiasts, who recognise the value in being able to regulate step height intensity to active agers, to beginners or those engaging in post-surgery progressive exercise, a spectrum of 20 different step heights 4” through 7.7”.

Blending their heritage of high-quality design with smart solutions, Intenza has earned its reputation as an industry pioneer, and leader, by offering the finest high-end cardio equipment. Combining technological innovation with aesthetic design, world class customer service with energy efficient manufacturing Intenza is the epitome of design excellence.

William Dang, Residential Customer

"I’m really impressed with the service Barrett and Christine have provided. You guys are awesome and will definitely do business with you in the future. Have a great week!"

William Dang, Residential Customer

Fitness Consultation


FUSE XL Series Completed

Introducing the FUSE-0800, FUSE-1700 and FUSE-1800

TRUE is proud to introduce the FUSE-0800 Deltoid Raise, FUSE-1700 Rotary Torso and FUSE-1800 Horizontal Leg Curl as the final pieces that complete the TRUE Paramount Series FUSE XL strength line.


The FUSE-0800 Deltoid Raise has independently-operating dual press arms that allow users to train unilaterally or bilaterally. Seat and chest pads are angled 5 degrees for proper ergonomics and support.

The FUSE-1700 Rotary Torso features a low-seated frame for easy user access as well as a cushioned seat to make training comfortable too. Users rotate at the lumbar spine while engaging hip flexors and upper back muscles simultaneously.

The FUSE-1800 Horizontal Leg Curl is designed with ergonomics in mind. a 15-degree angle between the chest and thigh pads reduce lower back stress while the handles have contoured grips to provide more support during exercise.

Seeking a Commercial Sales Representative

Job Summary

If you are looking for an opportunity to showcase your sales skills in a supportive environment with an established, but growing company; this is your opportunity. We are seeking a Commercial Sales Representative that will be responsible for pursuing and establishing new customers; and provide them with an exceptional consultation experience. This position is an outside sales position with uncapped commission, full benefits, and a competitive base salary.

Responsibilities and Duties

  • Seek potential clients via cold-calling and in-person visits around the Atlanta Area (potentially state-wide)
  • Must not only meet but exceed goals; which includes revenue goals and benchmarks for prospecting activity
  • Build proposals with accurate pricing and value for clients and complete the full sales cycle from consultation to follow up after the sale.
  • Specialize in knowledge of all products supplied including flooring materials, fitness equipment, technology solutions, and maintenance services.
  • Initially, 80% of work will include seeking clients and 20% providing solutions to the client through recommendations and quotations.

Qualifications and Skills

  • Ability to follow directions and sales processes as provided by management
  • Ability to listen to our clients’ needs and develop solutions that help their business achieve their goals
  • Minimum 2 years outside sales experience
  • Exceptional verbal and written communication skills
  • Tech savvy with working experience in Microsoft Office suite and Goggle docs
  • Candidates must be self-motivated, creative and must have a passion for business and helping others
  • Ability to organize and prioritize to meet deadlines.


We offer a comprehensive benefit package to full-time employees that includes Medical, Dental, Vision and matching Simple IRA

Job Type: Full-time


  • Base pay ranges from 28K- 35K plus commission and bonuses.
  • Anticipated yearly compensation range with base, commission, and bonuses: 50K to 80K+

Preferred experience:

  • Sales: 4 years
  • Outside Sales: 2 years
  • Experience in the Fitness industry is a plus
  • CAD experience a plus

Preferred education: Bachelor's Degree

Job Location: Kennesaw, GA 30152

To apply please email your resume and cover letter to


The NEW TRUE Fitness Envision touch screen now available.

TRUE’s Envision 16” LCD touchscreen console provides users an interface with a contemporary design and intuitive framework.

True Envision 16 Console Touchscreen Brochure

True Envision 16 Console Touchscreen_Page_1