Taking 1st Place at CrossFit Breaking Boundaries Dog Days of Summer!

Proud of Logan Southard, one of our Innovative Fitness family from our Sales Department, for competing in and WINNING 1ST PLACE @ CrossFit Breaking Boundaries Dog Days of Summer! CrossFitCrossFitCrossFit

Supporting the fight against hunger with AMLI Residential

We want to thank AMLI Residential for inviting us to participate in the 9th annual AMLI Fitness for Food was successful in raising nearly $60,000. for the Atlanta Community Food Bank. We look forward to next year's event! — with Amli Residential at Urban Body Fitness. AMLI Fitness for Food

Cherokee Town and Country Club

Cherokee Town and Country recently utilized Innovative Fitness to upgrade its strength room flooring, dumbbells, and selected weight equipment. Billy Burke and his team were excellent in their ability to communicate with the club and internally so that we were able to get exactly what was needed.

Billy’s expertise and guidance were superb. He did not try to oversell us on equipment or flooring, but rather made sure to show us all our options in order to make an informed decision. His design team was great and meticulous in making sure that our current layout would accommodate the new equipment and assisted in designing a new layout using the space more effectively.  The flooring team was professional and efficient. They stayed out of member areas and were communicative, making sure that the club was always kept in the loop.

Since our reopening, we have received compliments from our membership on a daily basis. The flooring looks fantastic and ties in well with our new and existing equipment. We are pleased with how close the color matching was on the flooring and dumbbell logos, with club colors. Overall, working with Innovative Fitness has been a positive experience, and we would work with them again on future projects.

-Cherokee Town and Country Clubcherokee town and country club

2019 Can Can Ball benefiting the Atlanta Community Food Bank

As a proud sponsor we had a spectacular night at the 2019 Can Can Ball benefiting the Atlanta Community Food Bank.  This annual black-tie party put on by the Atlanta Apartment Association benefits the Atlanta Community Food Bank and includes live music, dancing, auction, great food and more!

To celebrate the efforts of our annual Food Drive and all our hard work, the Can Can Ball was founded, bringing our community together.  We were excited to come together to celebrate such a worthy cause. The Atlanta Apartment Association's continued participation and dedication to The Atlanta Community Food Bank and Can Can Ball is critical to the success of this compassionate effort.

When Amenities Go Bad

As the amenity wars rage on in new construction, older properties are removing tanning beds and converting racquetball courts. Read More
Learn More about how Innovative Fitness can help.  When Amenities Go Bad


Happy to be a sponsor at the UGA RECREATIONAL SPORTS SCHOLARSHIP FUND GOLF TOURNAMENT which raises money for student scholarships. Proceeds from this event help to establish the UGA Recreational Sports Scholarship Fund to provide need-based aid for members of the UGA "Ram Fam" (short for "Ramsey Family").

For more information, or to secure your spot next year, contact us at recsports@uga.edu or 706-542-5060.

Thank you for your support of these deserving students!For more information, or to secure your spot, contact us at recsports@uga.edu or 706-542-5060. Thank you for your support of these deserving students!UGA RECREATIONAL SPORTS SCHOLARSHIP FUND GOLF TOURNAMENT

Racquetball Court Conversion

Racquetball Court Conversion - We have innovative ways to convert unused space into an exciting fitness experience. Learn More
Innovative FItness Facility Design and Athletic Flooring

Fluid Power Zone machines by FDF Now Available at Innovative Fitness 770.218.9390

Your Workout. Your Zone.
Train in any zone. Cardio. Power. Strength. Speed.
FluidPowerZone is a range of concentric based fitness equipment that allows you to train in any zone.


Fluid Power Zone - Power Press

We have EVERYTHING Fitness!

When Stranger Things film crew needed 80’s style fitness equipment we were able to provide it!

Check it out - Stranger Things: Season 3 Episode 4.

A Custom Storage System for all those Fitness Accessories

This Custom Color and Custom Logo Multi-Storage Rack (MSR) is designed to fit the storage needs at your specific facility.

With its small footprint and attractive design, our MSR is the answer to scattered accessories and bland, generic racks. Fill the trays with dumbbells, kettlebells, stability balls, medicine balls, foam rollers, yoga mats, strength bands, and so much more. Let our Innovative Design Team design the MSR to suit your facilities exact needs. Learn More IFS MSR Storage Rack