Blog

Innovative is the BEST choice!

April 22, 2024
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Innovative Fitness has been amazing to work with over the last 2 years! We searched long and hard prior to choosing a company to purchase from for our luxury gym in Blue Ridge and Innovative Fitness was our pick. We are so happy with the decision. Christine and the staff have been wonderful to work…

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Chisel Challenger

The Chisel Challenger takes the spotlight in the Winter 2024 Edition of the National Fitness Trade Journal

April 15, 2024
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CHISEL Where Strength, Cardio and Versatility Become One!  (see article PAGE 6-7 Winter 2024 Edition of the National Fitness Trade Journal) Fitness trends have changed drastically for the better in the last few years. Fitness enthusiasts of all ages and abilities have become smarter and more informed about what it takes to achieve the results…

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Innovative Fitness is top notch!

April 10, 2024
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We recently bought fitness equipment from Innovative Fitness. The equipment was just as described and was in excellent shape. Dealing with Christine was a pleasure. She is extremely helpful and contacts me when they get new equipment that I am interested in. Innovative Fitness is top notch, from the buying process all the way to…

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Each new year brings a new yearly motto!

Yearly Theme: Choose to Be Kind

April 1, 2024
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March is one of our favorite months at Innovative Fitness as we celebrate our company anniversary. This year we celebrated our 24th year with much gratitude and appreciation for the tremendous growth, both personally and professionally, while remembering the many accomplishments and milestones we achieved together. Each year at our anniversary celebration, we center our…

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Teacher Blitz! Palmer Middle School’s Teacher of the Year, Jordan Hazard! Today, we got to drop off this basket stuffed full of items for his classroom and also for him! We loved being a part of Cobb Chamber’s Teacher Blitz!

2024 Teacher Blitz!

March 22, 2024
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We enjoyed being able to spoil Palmer Middle School‘s Teacher of the Year, Jordan Hazard, through participation in the Cobb Chamber’s Teacher of the Year Blitz! This program was developed to honor great educators by showering them with gifts of appreciation for both them and their classroom. We had so much fun putting together a basket full…

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Tire Flip 180 & Tire Flip 180XL

TireFlip 180® and 180® XL Systems Upgrade

March 18, 2024
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Effective May 1, 2024, The Abs Company will be rolling out a pricing update on select equipment. This adjustment allows us to uphold the quality and reliability that you’ve come to expect from us, while also incorporating some impactful enhancements. I’m excited to share that the TireFlip 180® and 180® XL Systems will now include…

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Update fresh from IHRSA 2024

March 12, 2024
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Fresh from IHRSA, Matt was able to catch up with old industry acquaintances and discover what new products are set to be released.    

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PLS-0100 Chest Press PLS-0200 Shoulder Press PLS-0300 Lat Pulldown PLS-0400 Seated Row PLS-0500 Knee Raise/Ab Crunch PLS-0600 Biceps Curl PLS-0800 Squat Press PLS-0900 Triceps Extension PLS-1000 Hack Squat PLS-1100 Incline Chest Press PLS-1200 Leg Extension PLS-1300 Standing Leg Curl PLS-1400 Pendulum SquatAccessible to all levels of users in your facility, the Palladium Series Plate Loaded strength line combines modern styling and heavy-duty commercial construction with easy entry/exit designs and precision biomechanics. You won't expect anything less than TRUE's innovation, durability, and modern aesthetic with this 14-piece lineup.

TRUE Fitness Unveils Extensive Cardio and Strength Lineup at IHRSA

March 12, 2024
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St. Louis, MO – TRUE Fitness’ next generation of cardio machines and consoles is being unveiled at IHRSA. Their newest line of strength equipment, Palladium Series Plate Loaded, will also be showcased at the tradeshow. Customers can expect over 20 new pieces of cardio equipment to experience. “We’ve completely redesigned and reformulated our cardio lines to…

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The TKO Signature Plate Loaded Equipment line is designed to offer high-quality performance and a straight forward design, enhancing the user’s workout experience while providing a worry-free product for your facility. With user-friendly features and a clean appearance, these machines are easy to use and maintain, ensuring a hassle-free experience for both facility operators and users.

The new TKO Signature Plate Loaded Series will take your gym to the next level.

March 11, 2024
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The TKO Signature Plate Loaded Equipment line is designed to offer high-quality performance and a straightforward design, enhancing the user’s workout experience while providing a worry-free product for your facility. With user-friendly features and a clean appearance, these machines are easy to use and maintain, ensuring a hassle-free experience for both facility operators and users.…

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THE NEW DIRECTION IN GLUTE TRAINING Featuring our 3 New Glute Innovations

The new direction in glute training.

March 10, 2024
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THE NEW DIRECTION IN GLUTE TRAINING Featuring The abs Conmpany’s 3 New Glute Innovations • Redesigned Glute Coaster™ TL • Glute Lift™Pro • Total Glute™ See Glute Innovations You can now give your members the latest innovations in one of the areas they want to train the most – Glutes. The Abs Company is proud…

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Horizon League Acworth for their annual Ability Gala

The Horizon League silent auction basket is BREW-tiful!

March 8, 2024
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We are so excited to donate this amazing coffee-themed basket to Horizon League Acworth for the silent auction at their annual Ability Gala!  We heard the community support was overwhelming, and they were able to raise $73,000 to support the Horizon League!    

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Remove term: IHRSA rebranded as the Health & Fitness Association IHRSA rebranded as the Health & Fitness Association

IHRSA’s next chapter is here!

March 6, 2024
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After two years of discussion and planning, IHRSA has made the next move in our evolution—we’ve rebranded as the Health & Fitness Association!   Our new name more readily reflects the amazing community of health and fitness leaders that we represent worldwide. We will be transitioning to the new name during the next several months, and…

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