cherokee town and country club

Cherokee Town and Country Club

Cherokee Town and Country recently utilized Innovative Fitness to upgrade its strength room flooring, dumbbells, and selected weight equipment. Billy Burke and his team were excellent in their ability to communicate with the club and internally so that we were able to get exactly what was needed.

Billy’s expertise and guidance were superb. He did not try to oversell us on equipment or flooring, but rather made sure to show us all our options in order to make an informed decision. His design team was great and meticulous in making sure that our current layout would accommodate the new equipment and assisted in designing a new layout using the space more effectively.  The flooring team was professional and efficient. They stayed out of member areas and were communicative, making sure that the club was always kept in the loop.

Since our reopening, we have received compliments from our membership on a daily basis. The flooring looks fantastic and ties in well with our new and existing equipment. We are pleased with how close the color matching was on the flooring and dumbbell logos, with club colors. Overall, working with Innovative Fitness has been a positive experience, and we would work with them again on future projects.

-Cherokee Town and Country Clubcherokee town and country club

2019 Can Can Ball benefiting the Atlanta Community Food Bank

As a proud sponsor we had a spectacular night at the 2019 Can Can Ball benefiting the Atlanta Community Food Bank.  This annual black-tie party put on by the Atlanta Apartment Association benefits the Atlanta Community Food Bank and includes live music, dancing, auction, great food and more!

To celebrate the efforts of our annual Food Drive and all our hard work, the Can Can Ball was founded, bringing our community together.  We were excited to come together to celebrate such a worthy cause. The Atlanta Apartment Association's continued participation and dedication to The Atlanta Community Food Bank and Can Can Ball is critical to the success of this compassionate effort.

When Amenities Go Bad

As the amenity wars rage on in new construction, older properties are removing tanning beds and converting racquetball courts. Read More
Learn More about how Innovative Fitness can help.  When Amenities Go Bad


Happy to be a sponsor at the UGA RECREATIONAL SPORTS SCHOLARSHIP FUND GOLF TOURNAMENT which raises money for student scholarships. Proceeds from this event help to establish the UGA Recreational Sports Scholarship Fund to provide need-based aid for members of the UGA "Ram Fam" (short for "Ramsey Family").

For more information, or to secure your spot next year, contact us at or 706-542-5060.

Thank you for your support of these deserving students!For more information, or to secure your spot, contact us at or 706-542-5060. Thank you for your support of these deserving students!UGA RECREATIONAL SPORTS SCHOLARSHIP FUND GOLF TOURNAMENT

Racquetball Court Conversion

Racquetball Court Conversion - We have innovative ways to convert unused space into an exciting fitness experience. Learn More
Innovative FItness Facility Design and Athletic Flooring

Fluid Power Zone machines by FDF Now Available at Innovative Fitness 770.218.9390

Your Workout. Your Zone.
Train in any zone. Cardio. Power. Strength. Speed.
FluidPowerZone is a range of concentric based fitness equipment that allows you to train in any zone.


Fluid Power Zone - Power Press

We have EVERYTHING Fitness!

When Stranger Things film crew needed 80’s style fitness equipment we were able to provide it!

Check it out - Stranger Things: Season 3 Episode 4.

A Custom Storage System for all those Fitness Accessories

This Custom Color and Custom Logo Multi-Storage Rack (MSR) is designed to fit the storage needs at your specific facility.

With its small footprint and attractive design, our MSR is the answer to scattered accessories and bland, generic racks. Fill the trays with dumbbells, kettlebells, stability balls, medicine balls, foam rollers, yoga mats, strength bands, and so much more. Let our Innovative Design Team design the MSR to suit your facilities exact needs. Learn More IFS MSR Storage Rack

Gym Design and Installation

This Fitness Center is Designed to Please with Two Fitness Focused Areas.

The HIT (High Intensity Training) Studio includes a Freedom Climber rotating climbing wall, a Functional Storage Rig, and two Rowing Machines so exercises can be performed with a high level of effort, or intensity, to stimulate the body to produce an increase in muscular strength and size.

The Virtual Group Training Studio features Fitness on Demand providing unlimited high quality fitness media and programming, group fitness accessories stored beautifully on a MSR (Multi-Storage Rig) with a custom lasered logo combined with Exercise Bikes which display live virtual instructors as well as digital content.Gym Design and Installation


TRUE Fitness Announces Apple Watch Compatibility

St. Louis, MO: June 3, 2019 – TRUE Fitness, the manufacturer of premium cardio and strength equipment, has announced their cardio equipment will pair seamlessly with Apple Watch via Apple GymKit technology, beginning this Fall.


Exercisers will soon be able to accurately and efficiently track their cardio workouts by pairing their Apple Watch with any Apple GymKit-compatible TRUE Fitness machine. Simply tap your Apple Watch to pair it to the GymKit-enabled equipment. Once connected, the Apple Watch and the TRUE Fitness machine will use a 2-way sync to exchange data like heart rate, calories burned, distance, speed and incline in real time, so the data on the console matches what’s on Apple Watch. This new offering will provide the most accurate measurements possible and offer a seamless user experience.

Mike Kelly, Vice President of Sales at TRUE Fitness stated: “TRUE is committed to providing premium fitness experiences to clubs and facilities as well as their members. We are excited to have the opportunity to keep members connected with the introduction of Apple GymKit.

The Apple Watch connection will be available on all TRUE commercial cardio products with a GymKit-enabled Envision or Envision with COMPASS® console, including the 400 and 900 series treadmills, bikes and ellipticals, Alpine Runner, Spectrum, Traverse, and soon to be released Palisade Climber.

Call us today to find out more 770.218.9390.