The Chris Conti Memorial Grant was established in 2020  in memory of our co-founder, Chris Conti. Chris was known for his generosity and service work to others and his community. His legacy of giving will be carried on through the CCMG; which will be awarded each year on July 30th to a charity, foundation, or an organization in need. The creation of the memorial grant perfectly aligns with our company motto; “See a need, fill a need.”

2021 Important Dates: 

Applications Accepted: March 15th, 2021

Application Acceptance Closes: July 1st, 2021

Grant Award Announcement: July 30th, 2021

What to do:

Submit this completed form to prior to uploading your video submission.

CCMG Grant Application

➢ In a 2-minute maximum video, creatively show how this grant will benefit and create a healthier community.
➢ Upload video to your organization’s Facebook page and tag @ChrisContiMemorialGrant, use #CCMG2021, or send
the video YouTube link to
➢ Applications should be submitted between March 15 – July 1, 2021
➢ All submissions are subject to unlimited release.


This year, we invite nonprofits, public high schools, and public safety organizations in the state of Georgia to apply. The grant provides a fitness center for an existing space to an organization in need; including consultation, design, fitness equipment, delivery and installation.

Testimony from Zach Blend at the Goshen Valley Boys Ranch, the first recipient of the Chris Conti Memorial Grant.

Last Year 2020 Inaugural:

In celebration of our 20th Anniversary and in memory of our co-founder, we are pleased to announce the 1st Annual Chris Conti Memorial Grant (CCMG). The inaugural recipient of the CCMG is the Goshen Valley Boys Ranch (GVBR) located in Waleska, GA. The GVBR is a non-profit organization dedicated to providing peace and purpose to boys in foster care. Get a sneak peek of the newly designed GVBR fitness center that will be completed in October 2020. Innovative Fitness spoke with Stacy Cooper, Executive Director at Goshen Valley Boys Ranch, on how this new fitness center will impact the boys and staff:

“The gym renovation will allow our boys and staff to focus on healthy outlets. For staff, this work can be taxing and sometimes leads to people not caring for themselves well. This gym will provide a convenient way for house parents and staff to maintain their personal health and wellbeing while still making a difference in the lives of our boys. For youth, this gym provides a positive outlet and allows them to develop skills such as goal setting, self-care, self-esteem, and team building. Overall, at Goshen, we believe in total wellness and this renovated space will support that mission for both those who we are serving and those who serve. We are incredibly grateful for the generosity of Innovative Fitness. We could not do this work without amazing people like them!

Links to our Press Release

Around Acworth

Athletic Business 

Atlanta Business Journal – BIZSPOTLIGHT

Cherokee Tribune Ledger

Woodstock Family Life 10-20

Slide the images to compare BEFORE  and AFTER at Goshen Valley Boys Ranch